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Date: Thu, 14 Oct 2021 10:15:35 -0500 (CDT)
From: Sam from Segment <sam@e.segment.com>
Reply-To: sam@e.segment.com
To: edgar@roblesindustries.com
Message-ID: <1613270969.184850847.1634224535791@abmktmail-batch1o.marketo.org>
Subject: How CDPs Stack Up...
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 Content preview:  CDPs (customer data platforms) are reaching the peak of the
    hype cycle right now. According to Gartner <https://golink.segment.com/NjY3LU1QUS0zODIAAAGAHlgo7TQ9kKKTMWbOiyZcL_n34Olc7dIz2FKH79v8m1fqE2IBjyUr-ZnLTNM7bthoP9T1Ydk=>, the
    number of CDP vendors has doubled in the past year, [...] 
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CDPs (customer data platforms) are reaching the peak of the hype cycle righ=
t now.

According to Gartner <https://golink.segment.com/NjY3LU1QUS0zODIAAAGAHlgo7T=
Q9kKKTMWbOiyZcL_n34Olc7dIz2FKH79v8m1fqE2IBjyUr-ZnLTNM7bthoP9T1Ydk=3D>,=C2=
=A0the number of CDP vendors has doubled in the past year, interest in CDPs=
 has quadrupled, and the CDP market <https://golink.segment.com/NjY3LU1QUS0=
zODIAAAGAHlgo7p33v6GPlo7ifT6bJSSluXnQatmx6yBWMgu4InJm4vGyqmqWjlgPb6JCprg0vi=
726vs=3D>=C2=A0is expected to grow to $10.3 billion by 2025.

Why? CDPs promise to solve a huge need: combining all of a company=E2=80=99=
s first-party customer data together to make everything (analytics, adverti=
sing, email marketing, personalization, optimization, etc.) more efficient.

But not all CDPs are created equal=E2=80=A6

See how CDP vendors stack up, customer reviews, and why Segment is the top-=
rated CDP:=20
Get the G2Crowd Grid Report for Customer Data Platforms <https://golink.seg=
ment.com/NjY3LU1QUS0zODIAAAGAHlgo7gWyJC_dv7hSmwbYBKmWnNDXKvUKQWATZ7t83D9MLC=
oe-ezDuXMpxeSGlTJ5h2p2k9Y=3D>


-Sam

P.S. Curious how Segment stacks up against other CDPs? Schedule an intro ca=
ll with a Segment team member here. <https://golink.segment.com/NjY3LU1QUS0=
zODIAAAGAHlgo7g-KqQo671aZQnBnuYY83aJrCrXjXn1Tgw8TyFOR7wJl7UffSy879RUHGGSFJf=
SHl6w=3D>

---

Sam  =20
Growth at Segment

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<html>
<head>=20
</head>=20
<body>=20
<div id=3D"body" class=3D"mktoText">
<p>CDPs (customer data platforms) are reaching the peak of the hype cycle r=
ight now.</p>=20
<p>According to <a href=3D
"https://golink.segment.com/NjY3LU1QUS0zODIAAAGAHlgo7TQ9kKKTMWbOiyZcL_n34Ol=
c7dIz2FKH79v8m1fqE2IBjyUr-ZnLTNM7bthoP9T1Ydk=3D" target=3D"_blank" id=3D""
>Gartner</a>,&nbsp;the number of CDP vendors has doubled in the past year, =
interest in CDPs has quadrupled, and the <a href=3D
"https://golink.segment.com/NjY3LU1QUS0zODIAAAGAHlgo7p33v6GPlo7ifT6bJSSluXn=
Qatmx6yBWMgu4InJm4vGyqmqWjlgPb6JCprg0vi726vs=3D" target=3D"_blank" id=3D""
>CDP market</a>&nbsp;is expected to grow to $10.3 billion by 2025.</p>=20
<p><em>Why?</em> CDPs promise to solve a huge need: combining all of a comp=
any=E2=80=99s first-party customer data together to make everything (analyt=
ics, advertising, email marketing, personalization, optimization, etc.) mor=
e efficient.</p>=20
<p><strong>But not all CDPs are created equal=E2=80=A6</strong></p>=20
<p>See how CDP vendors stack up, customer reviews, and why Segment is the t=
op-rated CDP: <br /><strong><a href=3D
"https://golink.segment.com/NjY3LU1QUS0zODIAAAGAHlgo7itSL0uZnrbV1Hb7kWVi_Pc=
a8hfYuETP4t4t34Z22ppKPHxh1_7ADqKEdmwXt1Rv4GA=3D" target=3D"_blank"
>Get the G2Crowd Grid Report for Customer Data Platforms</a></strong><br />=
</p>=20
<p>-Sam</p>=20
<p><strong>P.S.</strong> Curious how Segment stacks up against other CDPs? =
<a href=3D
"https://golink.segment.com/NjY3LU1QUS0zODIAAAGAHlgo7uDROSDgrV4608V7k-RTfcj=
TWFCag6krGK-wyRbd-euqpIVrphGdSf1rdpzCTsMEpjE=3D" target=3D"_blank"
>Schedule an intro call with a Segment team member here.</a></p>=20
<p>---</p>=20
<p>Sam   <br />Growth at Segment</p>
</div> =20

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