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Date: Thu, 29 Jul 2021 10:34:04 -0500 (CDT)
From: Nicolle at Segment <nicolle.buchbinder@e.segment.com>
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To: edgar@roblesindustries.com
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Subject: How to pull off omnichannel engagement
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 Content preview:  Customers regularly switch between channels and devices when
    interacting with a brand - and expect to do so seamlessly. But businesses
    have struggled to consolidate data from these different interacti [...] 
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Customers regularly switch between channels and devices when interacting wi=
th a brand - and expect to do so seamlessly. But businesses have struggled =
to consolidate data from these different interactions, creating a fragmente=
d (and often unpersonalized) customer experience.

And for 45% of consumers today, all it takes is one unpersonalized experien=
ce to discredit a brand.

Businesses are now faced with a dilemma: how can they deliver real-time per=
sonalization while continuing to add more and more channels to the customer=
 journey?

The solution? An omnichannel strategy. In our new guide, we outline what om=
nichannel engagement is, how to successfully implement it, and how companie=
s have leveraged omnichannel engagement to delight their customers.

Download your Ultimate Guide to Omnichannel=C2=A0=E2=86=92 <https://golink.=
segment.com/NjY3LU1QUS0zODIAAAF-kd9nCgqdvpV26872kubyLbhpnx06iLupitaxX8AOudc=
jMM5KJ3kPcty3D4tC6GwpbCB2r_YWPn27wy0=3D>

=E2=80=94=C2=A0Nicolle
Get the full=C2=A0guide here <https://golink.segment.com/NjY3LU1QUS0zODIAAA=
F-kd9nCgqdvpV26872kubyLbhpnx06iLupitaxX8AOudcjMM5KJ3kPcty3D4tC6GwpbCB2r_YWP=
n27wy0=3D>
=C2=A9 Segment 101 Spear Street Floor 1, San Francisco, CA

Don't want these emails? Unsubscribe: https://gopages.segment.com/manage-pr=
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<p>Customers regularly switch between channels and devices when interacting=
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nted (and often unpersonalized) customer experience.</p>
<p>And for 45% of consumers today, all it takes is one unpersonalized exper=
ience to discredit a brand.</p>
<p>Businesses are now faced with a dilemma: how can they deliver real-time =
personalization while continuing to add more and more channels to the custo=
mer journey?</p>
<p>The solution? An omnichannel strategy. In our new guide, we outline what=
 omnichannel engagement is, how to successfully implement it, and how compa=
nies have leveraged omnichannel engagement to delight their customers.</p>
<p>Download your <a href=3D
"https://golink.segment.com/NjY3LU1QUS0zODIAAAF-kd9nCrcRBoRLoeE6-IdgAdfftjV=
rarlFQ1Tz261fUlYigDgSnj8L1Ymim52LYTPbYiiYSSJZ-3vb7Cs=3D" target=3D"_blank" =
style=3D"color: #52bd94;"
>Ultimate Guide to Omnichannel&nbsp;&rarr;</a></p>
<p>&mdash;&nbsp;Nicolle</p>
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<div class=3D"mj-column-per-100 mj-outlook-group-fix" style=3D"font-size:0p=
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
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<tbody>=20
<tr>=20
<td style=3D"vertical-align:top;padding:0;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
n" style=3D"" width=3D"100%">=20
<tbody>=20
<tr>=20
<td align=3D"center" vertical-align=3D"middle" style=3D"font-size:0px;paddi=
ng:0;word-break:break-word;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
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<tbody>=20
<tr>=20
<td align=3D"center" bgcolor=3D"#52BD94" role=3D"presentation" style=3D"bor=
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<div class=3D"mktoText" id=3D"buttonText">
<div>
<a href=3D
"https://golink.segment.com/NjY3LU1QUS0zODIAAAF-kd9nCrcRBoRLoeE6-IdgAdfftjV=
rarlFQ1Tz261fUlYigDgSnj8L1Ymim52LYTPbYiiYSSJZ-3vb7Cs=3D" style=3D"backgroun=
d: #52BD94; color: #ffffff; font-family: 'Inter', Arial, serif; font-size: =
16px; font-weight: 400; line-height: 120%; margin: 0; text-decoration: none=
; text-transform: none;" target=3D"_blank"
>Get the full&nbsp;guide here</a>
</div>
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
</div>=20
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</tr>=20
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</tr>
<tr class=3D"mktoModule" id=3D"whiteSpacer">=20
<td>=20
<!--[if mso | IE]><table align=3D"center" border=3D"0" cellpadding=3D"0" ce=
llspacing=3D"0" class=3D"" style=3D"width:600px;" width=3D"600" ><tr><td st=
yle=3D"line-height:0px;font-size:0px;mso-line-height-rule:exactly;"><![endi=
f]-->=20
<div style=3D"background:#ffffff;background-color:#ffffff;margin:0px auto;m=
ax-width:600px;">=20
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" ro=
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<tbody>=20
<tr>=20
<td style=3D"direction:ltr;font-size:0px;padding:0;text-align:center;">=20
<!--[if mso | IE]><table role=3D"presentation" border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0"><tr><td class=3D"" style=3D"vertical-align:top;width:6=
00px;" ><![endif]-->=20
<div class=3D"mj-column-per-100 mj-outlook-group-fix" style=3D"font-size:0p=
x;text-align:left;direction:ltr;display:inline-block;vertical-align:top;wid=
th:100%;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
n" width=3D"100%">=20
<tbody>=20
<tr>=20
<td style=3D"vertical-align:top;padding:0;line-height:30px">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
n" width=3D"100%">=20
<tbody>=20
<tr>=20
<td>=20
<div>
 &nbsp;=20
</div> </td>=20
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</tr>
<tr class=3D"mktoModule" id=3D"footer">=20
<td>=20
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llspacing=3D"0" class=3D"" style=3D"width:600px;" width=3D"600" ><tr><td st=
yle=3D"line-height:0px;font-size:0px;mso-line-height-rule:exactly;"><![endi=
f]-->=20
<div style=3D"background:#1C0732;background-color:#1C0732;margin:0px auto;m=
ax-width:600px;">=20
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" ro=
le=3D"presentation" style=3D"background:#1C0732;background-color:#1C0732;wi=
dth:100%;">=20
<tbody>=20
<tr>=20
<td style=3D"direction:ltr;font-size:0px;padding:50px 20px;text-align:cente=
r;">=20
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0" cellspacing=3D"0"><tr><td class=3D"" style=3D"vertical-align:top;width:5=
60px;" ><![endif]-->=20
<div class=3D"mj-column-per-100 mj-outlook-group-fix" style=3D"font-size:0p=
x;text-align:left;direction:ltr;display:inline-block;vertical-align:top;wid=
th:100%;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
n" width=3D"100%">=20
<tbody>=20
<tr>=20
<td style=3D"vertical-align:top;padding:0;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
n" style=3D"" width=3D"100%">=20
<tbody>=20
<tr>=20
<td align=3D"center" style=3D"font-size:0px;padding:5px 0;word-break:break-=
word;">=20
<div style=3D"font-family:Inter, Arial, sans-serif;font-size:14px;font-weig=
ht:400;line-height:24px;text-align:center;color:#ffffff;">=20
<div class=3D"mktoSnippet" id=3D"footerAddress">
<div>&copy; Segment 101 Spear Street Floor 1, San Francisco, CA</div>
</div>=20
</div> </td>=20
</tr>=20
<tr>=20
<td align=3D"center" style=3D"font-size:0px;padding:5px 0;word-break:break-=
word;">=20
<div style=3D"font-family:'Inter', Arial, serif;font-size:14px;font-weight:=
400;line-height:24px;text-align:center;color:#ffffff;">=20
<a href=3D"https://gopages.segment.com/index.php/email/emailWebview?mkt_tok=
=3DNjY3LU1QUS0zODIAAAF-kd9nCp0-jlTGNSPssTPEwQh8aoOAWs2UhmUC-xEmn5nVzJYrlgqy=
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816" style=3D"color: #ffffff; text-decoration: none;">View in browser</a> =
=C2=B7=20
<a href=3D"https://gopages.segment.com/UnsubscribePage.html?mkt_unsubscribe=
=3D1&mkt_tok=3DNjY3LU1QUS0zODIAAAF-kd9nCp0-jlTGNSPssTPEwQh8aoOAWs2UhmUC-xEm=
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y" style=3D"color: #ffffff; text-decoration: none;">Unsubscribe</a>=20
</div> </td>=20
</tr>=20
<tr>=20
<td align=3D"center" style=3D"font-size:0px;padding:5px 0;word-break:break-=
word;">=20
<!--[if mso | IE]><table align=3D"center" border=3D"0" cellpadding=3D"0" ce=
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<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" ro=
le=3D"presentation" style=3D"float:none;display:inline-table;">=20
<tbody>=20
<tr>=20
<td style=3D"padding:0px;vertical-align:middle;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
n" style=3D"border-radius:3px;width:30px;">=20
<tbody>=20
<tr>=20
<td style=3D"font-size:0;height:30px;vertical-align:middle;width:30px;"> <a=
 href=3D
"https://golink.segment.com/NjY3LU1QUS0zODIAAAF-kd9nClDmo5nHo4dvTa46EnlKvpP=
ahTfkHeLm-GD-JBJ0n2XEZ70JiiRGNk2nSRND63bVrUhk8OLkGIQ=3D" target=3D"_blank"
> <img height=3D"30" src=3D"https://gopages.segment.com/rs/667-MPQ-382/imag=
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a> </td>=20
</tr>=20
</tbody>=20
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<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" ro=
le=3D"presentation" style=3D"float:none;display:inline-table;">=20
<tbody>=20
<tr>=20
<td style=3D"padding:0px;vertical-align:middle;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
n" style=3D"border-radius:3px;width:30px;">=20
<tbody>=20
<tr>=20
<td style=3D"font-size:0;height:30px;vertical-align:middle;width:30px;"> <a=
 href=3D
"https://golink.segment.com/NjY3LU1QUS0zODIAAAF-kd9nChDlruqdT6QMNJv8eCp9FKu=
U8i1hnqnA53_eIcacuIHrOsBIPR2vsN_3YwAA-KEq8ZXE9BgZoP8=3D" target=3D"_blank"
> <img height=3D"30" src=3D"https://gopages.segment.com/rs/667-MPQ-382/imag=
es/icon-lnkdn.png" style=3D"border-radius:3px;display:block;" width=3D"30">=
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</tr>
</table>
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</div> =20

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